7-Eleven Kwik-E-Mart
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Address: 1611 W Olive Ave, Burbank, CA 91506
Neighborhood: Burbank East / Glendale West
Phone: 818-842-1210
Website: www.7-eleven.com
Shopping Order a Squishee just like Bart.* Limited time only.

    
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Posted by:  adam c. marshall
Friday, July 20, 2007
Billboards be damned—now they’re renovating buildings. In anticipation of the July 27th release of The Simpsons Movie, 7-Eleven has turned twelve of their locations around the country into Kwik-E-Mart’s—the convenience store of choice in the fictional world of the Simpsons. Honestly, I’m not such a big fan. I don’t quite understand the rapid obsession for a juvenile show that’s smartly written by a bunch of Ivy Leaguers. Not my slice of paradox. I tend to associate it with the potheads who leave across the way in my apartment complex. But, as I was driving down Olive yesterday, I saw what I was sure was a sleep deprived hallucination. The Kwik-E-Mart—in the flesh. And very popular flesh. The line to get in had a longer wait than Space Mountain. And anyone who can make you forget that you’re just in another 7-Eleven could’ve shown Walt a thing or too. Great show or not, who couldn’t stop for that? So I pulled over, sat in line liked a confused foreigner, and got myself a Squishee. And, when in Rome and all, I could resist: “Mmm...that’s good Squishee.”

Photo:  adam c. marshall
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