East Village Cheese Who Loves It (2)
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Address: 40 3rd Ave, New York, NY 10003 (Cross street: E 10th St)
Neighborhood: Washington Square / NYU / NoHo / SoHo     Book: New York
Specifics: Food-Cheese, NFT Pick
Phone: 212-477-2601
Shopping Super cheap cheeses, olives, and meats. No samples!

    
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East Village Cheese
Posted by:  David Freedenberg
Thursday, March 9, 2006
Launched in 1981 on the advice of the great Murray Greenberg, East Village Cheese has become a culinary institution of its own. Aside from equally enthusiastic and knowledgeable cheesemongers, Murray’s and its crosstown rival are almost polar opposites. East Village Cheese buys up surplus cheese in bulk and prices it to move. If only in the interest of customer turnover, sampling is taboo. As a result, the most expensive cheese at East Village Cheese is about the same price as the least expensive cheese at Murray’s. The windows are completely covered with magic marked poster boards advertising deals unheard of in New York’s cheese world. The minimum cut they will sell is twice as heavy as it is at Murray’s, but at these prices, they’re doing you a favor.

Photo:  David Freedenberg
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