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New Balance has only fitfully shifted its product line toward the Puma-hipster set, so what you’ll find here is what makes them an iconic Boston company: running gear for runners. The nice thing about the store, besides the deep discounts, is that the clothes are not necessarily last season’s rejects like often found at Filenes’s Basement. Sure there might be a rack of bright orange tank tops in XXXL in January, but you are as likely to find a decent selection of running tights that you’d be able to cross country ski in. Another thing to remember is that they actually manufacture other brands of shoes, so it’s worth a look for industrial work boots, sandals, and yes, just some kickabouts. If you’re new to running and looking for some shoes, it’s probably a better bet to skip this place for a customized fitting as you’re unlikely to get the personalized attention you’ll need here. Now that it seems that everyone is wearing high tech workout clothes to everything but work, it’s worth every dime for the trip out to the New Balance Factory store in Brighton.
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