Amongst the bleak environs of laundromats and corner stores, another gentri-treasure has popped up on Meserole Avenue. Old Hollywood, a store on par with any glitzy Village-vintage, has recently opened its doors down the road from neighborhood goodie-gurus Grumpy and Eat Records, with an eye to attract similar young-n-artsy clientele. The closet-sized shop is glam-packed with near-perfectly preserved finds from the past 80 years or more, including women's clothing, shoes, and jewelry both old and faux-old. The store has the antique atmosphere of an old parlor, as if a benevolent great-grandmother had invited the neighborhood kids to play dress-up in yesteryear's glad-rags. Sweet and unassuming, Old Hollywood has managed to sneak sophistication into the Manhattan Avenue High-Street norm of knock-offs and dollar depots. So the neighborhood's changing and people like me will be priced out in a couple years. So what? When change is this adorable, it's hard not to welcome it with open wallets.

Photo:  Molly Riordan

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Submitted on: 10/23/2008 2:12:06 PM By: Michaela Drapes Rated: Comment: According to the Old Hollywood blog, the store's grand opening is October 25, which may explain why it er, wasn't open yet.

Submitted on: 10/23/2008 3:14:19 PM By: Rebecca Katherine Hirsch Rated: Comment: O-KAY. Fine, I concede. And the people were so nice on the phone, I'll forgive them their scattered hours. But just this time. You/they're lucky I'm a religious (forgiving) man. P.S. That opening day is a really important day for reasons I am not immodest enough to express.