Seoul on Wheels
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Shuffling my feet underneath the Bay Bridge with a wad of cash in my pocket, I couldn’t help but hum drug-deal ditties: “Pusher Man,” “Grindin’,” “I’m Waitin For The Man.” I was waiting for Seoul on Wheels, a slick roach coach that makes the rounds through SoMa each weekday to deliver the goods (Korean BBQ) to hungry office folks and construction workers. Proprietor Julia Yoon, after the dot bomb and an unsatisfying turn as a paralegal, heard the call of the road, and now she’s cooking rib eye, chicken, and spicy pork in Hunter’s Point at 3:30 each morning before cruising up to her first stop (Bryant and Main) at 6:45. The “regular” rice bowl is stacked high for a cool $5.50. And the BBQ sandwich, a French roll smeared with mayo and chili paste, is pretty darned swell. Either get your kimchee fried right into the rice, or have a portion on the side for a quarter. As the maxim goes: If you can’t find the kimchee, let the kimchee find you. Seoul on Wheels—That’s innovation! A tip: Keep your eyes peeled; Julia can’t always get the same parking spots. Giants’ game days are especially difficult.
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